Where's the Beef? (Or Maybe When?)

Nikon has developed a strange affliction: at Adobe Max conferences—taking place this week in Florida—Nikon announces things that don't yet exist. 

Back at Max 2022, Nikon showed support for Adobe's Content Authenticity Initiative with a modified version of the Z9. Despite some pros that want function, and despite the perfect opportunity of the Paris Olympics came and went without the Z9 CAI support being officially announced, today Nikon announced at Max 2024 that the Z6 III will get a firmware update with the same C2PA Content Credentials support. Once again, a camera with said support showed up at Adobe Max. This time Nikon stated that said firmware "is scheduled for release to some news and other agencies in mid-2025." I guess independent freelancers and the rest of us don't need authenticated content.

As if that weren't enough, Nikon also announced—via press release that some of us on the press list have yet to receive—that Nikon hopes to add Frame.io integration to NX Mobile Air sometime in 2025. Frame.io is a cloud-based shared workflow organizer that Adobe bought for US$1.28B back in 2021. Essentially, a mobile device with NX Mobile Air installed and connected to a Z6 III, Z8, or Z9 should be able to upload files directly into Frame.io, where your other team members and/or clients can access, organize, prioritize, and even share your files. Frame.io had its origins in independent video, where remote teams recording video could push their dailies to a central server where editors and producers could begin working with them. Frame.io does have a free "basic" plan where up to two people can share two projects and 2GB of storage, though I'm not sure you wouldn't be served better by other possibilities now (NX Mobile Air to your ftp server, or Nikon Image Cloud to your personal NAS, for instance). 

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